A production house for healthcare
turned into human faces.
Scrub · Healthcare Video Production
We turn clinical outcomes
into stories CFOs remember.
Stethoscope-close patient testimonials. Operating room b-roll with shallow depth of field. 90-second explainers that make formulary committees lean forward. Built for health system CMOs, medtech launchers, and pharma brand managers who need video that still makes someone feel something.
Community Hospital System · Chicago, IL
Mercy Community Health
“We had a 94% patient satisfaction score and zero people in the county knew it. Our marketing was brochures. Literal brochures.”
Mercy had the outcomes. What they lacked was evidence that felt human. We embedded with their cardiac unit for three days — not to shoot the equipment, but to find the moment a 67-year-old woman named Margaret described the day she walked back to her garden. The 90-second film ran on local TV, pre-roll, and in the waiting rooms of every competitor in a 40-mile radius. The CFO called it the highest-ROI spend in his tenure.
“For the first time, our board presentation had people leaning forward instead of checking their phones.”
— Dr. James Okafor, CMO · Mercy Community Health
Campaign Performance
Total Video Views
↑ 340% above benchmark
Avg. Watch-Through
↑ vs. 52% industry avg.
Lead-to-Consult Lift
↑ vs. prior quarter
Earned Media Pickups
↑ local & regional outlets
Regional Health System · 12 Campuses · Midwest
NovaStar Health
“We were acquiring three hospital systems in 18 months. Every campus had its own brand story. We needed a single narrative that felt authentic to all of them without erasing what made each community trust their local hospital.”
A 12-campus system needs a story architecture, not a single film. We developed a modular content system: one brand anthem film, twelve campus-specific patient stories, and a 30-second cut for each service line. All shot on the same visual grammar — anamorphic lenses, natural light, no b-roll of handshakes. The campaign launched across OTT, social, and internal town halls simultaneously. Physicians at campuses they didn't choose began citing the films in staff meetings.
“Our physicians started using phrases from the films in patient conversations. That's when we knew the story had actually landed.”
— Sarah Holbrook, SVP Brand · NovaStar Health
Campaign Performance
Campaign Reach
↑ across 12 DMAs
Brand Recall Lift
↑ post-campaign tracking study
Physician Retention
↑ vs. prior 18-month period
Content Pieces Delivered
↑ on-time, on-budget
Two stories in. One more to go.
No commitment · 20-minute discovery call
Medtech Startup · FDA 510(k) Cleared · Series B
Veridian Medical
“We had FDA clearance for a device that reduces post-surgical opioid dependency by 60%. The formulary committee at every major health system wanted clinical data. We had it. What we didn't have was a way to make a P-value feel like something.”
Formulary approval is a human decision made by humans who have seen every slide deck. We produced a 6-minute documentary-format film following three patients through their post-surgical recovery — before the device, and after. No actors. No voiceover narration. Just three people describing the first night they slept without pain. The film screened at HIMSS, ran as a pre-meeting send in formulary packets, and was embedded in the sales team's Veeva presentations. Veridian closed 14 health system contracts in the following two quarters.
“A formulary committee chair told our sales rep she had watched it twice before the meeting. That had never happened.”
— Marcus Webb, VP Commercial · Veridian Medical
Campaign Performance
Formulary Approvals
↑ 2 quarters post-launch
Sales Cycle Compression
↑ avg. days to committee vote
HIMSS Booth Engagement
↑ vs. prior year
HCP Video Completion
↑ avg. watch-through
Three stories in. The proof is cumulative.
Your outcomes deserve
a story this good.
The CFO is in the boardroom. The committee meets in 60 days.
The story is already inside your data — we find it.